Wednesday, 25 February 2009


Apple have recently added iTunes U into the iTunes store.

As a longtime skeptic of Apple evangelists, I was somewhat frustrated to find myself joining their camp when I recently got an iPhone.

Without lavishing undue praise on Apple (there are enough sites doing that, and soon even a film) one thing Apple has successfully achieved repeatedly in the past is disruptive innovation.

If there is anyone who can simplify and popularise education it is Apple.

Not only do they have the right brand image to get kids to check out the new offerings, they also have a history of ensuring that ease of use is a priority. The more accessible educational material is, the more it is consumed.

Someone who starts off downloading an Oxford lecture that uses Facebook as an introduction to the theory of the strength of weak ties can easily move on to listening to a reading of Beowulf.

While Apple's move will not revolutionise education overnight (how many schoolchildren have iPhones?), where Apple focuses, others usually follow.

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